Global Media Trends The AI Revolution in Media Sales: How Hearst’s AURA IQ is Redefining the RFP Workflow July 23, 2026 Nila Kartika Wati In a decisive move to bridge the gap between static advertising and dynamic, data-driven strategy, Hearst Magazines has unveiled AURA IQ. This new AI-powered product, launched at the Cannes Lions…
Global Media Trends The Agentic Revolution: How Autonomous AI is Rewriting the Rules of Programmatic Advertising July 18, 2026 Layla Zulfa The digital media landscape is undergoing a tectonic shift that threatens to render traditional, manual ad-buying workflows obsolete. As third-party signal degradation continues to erode the reliability of legacy targeting…
